Semipresencial Ânima
Education as movement and transformation. Development of a high-conversion landing page to capture leads and clearly present the institution's blended learning model in Brazil.
/// The design was strictly aligned with the visual identity of Ânima Educação, conveying trust and credibility. The structure was conceived with a clear information hierarchy to educate the visitor about the blended learning model, using strategic calls to action (CTAs) and a professional institutional tone.
/// Usability and Accessibility: The interface was built with a focus on high performance and lead generation. The project included SEO structuring for searches in the education sector, seamless form integration for CRM, and a fully responsive design, ensuring an excellent experience and accessibility on any device.
/// The challenge was to create a specific page for the blended learning partnership that could explain a complex educational model in a simple way. The main objective was to maximize the conversion of visitors into qualified leads (new enrollments) within a highly competitive market.
/// Informing decision-making: The result is a fast, direct, and high-converting landing page. The page fulfills its objective of clearly informing about the benefits of the program, facilitating the candidate's journey and strengthening the educational group's digital presence in attracting new students.
