///Strategy
5 min read
By Ricardo Kruger
Framer template or custom website: which one fits your business?
Both can look premium. The difference is time, budget and how unique your story needs to be.

A template is not a shortcut in quality. My templates ship with real copy, full CMS collections and responsive layouts, so they read like finished sites. A custom build is the right call when your product, audience or story does not fit an existing structure.
Choose a template when
You need to launch in days, not weeks.
Your business matches a proven structure: agency, fintech or a sports academy.
You want to test an offer before investing in a full brand site.
Choose a custom website when
Your offer is hard to explain and needs its own narrative.
You already have a brand identity that a template would dilute.
You need specific flows, like a booking form with trip details.
Prism Lux is a good example of the second case: a chauffeur service whose site works as storefront and booking desk at the same time.
The middle path
Template Setup: you send your logo, colors and texts, I install the template, fill the CMS, connect the domain, set up SEO and publish in 5 days.
///Ready to launch?
Template Setup
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$499*



