///Strategy

5 min read

By Ricardo Kruger

Framer template or custom website: which one fits your business?

Both can look premium. The difference is time, budget and how unique your story needs to be.

Crafting Brands website on a desktop screen

A template is not a shortcut in quality. My templates ship with real copy, full CMS collections and responsive layouts, so they read like finished sites. A custom build is the right call when your product, audience or story does not fit an existing structure.

Choose a template when

  • You need to launch in days, not weeks.

  • Your business matches a proven structure: agency, fintech or a sports academy.

  • You want to test an offer before investing in a full brand site.

Choose a custom website when

  • Your offer is hard to explain and needs its own narrative.

  • You already have a brand identity that a template would dilute.

  • You need specific flows, like a booking form with trip details.

Prism Lux is a good example of the second case: a chauffeur service whose site works as storefront and booking desk at the same time.

The middle path

Template Setup: you send your logo, colors and texts, I install the template, fill the CMS, connect the domain, set up SEO and publish in 5 days.

///Ready to launch?

Template Setup

·

$499*

Keep reading

Available for freelance

Let’s work

together

Connect yourself
into digital universe.

Ricardo Kruger in a red jacket under a red neon light at night, hand on his chin

web design is an
outlet for your vision.

BASED IN rio de janeiro, my practice centers on minimalist aesthetics, refined typography, and intuitive user experience that distill complex into clarity. I am a good soul, I am so good, but I am human!

©2026 Ricardo Kruger Designer and Dev

Available for freelance

Let’s work

together

Connect yourself
into digital universe.

Ricardo Kruger in a red jacket under a red neon light at night, hand on his chin

web design is an
outlet for your vision.

BASED IN rio de janeiro, my practice centers on minimalist aesthetics, refined typography, and intuitive user experience that distill complex into clarity. I am a good soul, I am so good, but I am human!

©2026 Ricardo Kruger Designer and Dev

Available for freelance

Let’s work

together

Connect yourself
into digital universe.

Ricardo Kruger in a red jacket under a red neon light at night, hand on his chin

web design is an
outlet for your vision.

BASED IN rio de janeiro, my practice centers on minimalist aesthetics, refined typography, and intuitive user experience that distill complex into clarity. I am a good soul, I am so good, but I am human!

©2026 Ricardo Kruger Designer and Dev

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